The Toy Store

Since opening in 2004, it’s become a favorite spot for kids and parents alike, with colourful, themed zones offering a huge variety of toys for all ages. Located in top malls like The Dubai Mall and Mall of the Emirates, the store brings toys to life with live demos, workshops, and interactive activities, making it more than just a shopping trip. ​I led and crafted all design aspects for the company, including rebranding, marketing collateral, UI/UX, collaboration with other toy companies, social media graphics, game apps, toy packaging, animations, franchisee documents, posters and magazines.