About

After graduating in 2013 with First Class Honours and a D&AD Student Award from Channel 4, I began my career at the motion graphics studio DBLG, working on projects for Apple and Channel 4. At 23, I became Head of Design for The Toy Store, one of the largest toy companies in Dubai and the Middle East. There, my role was to cover all of the visuals, I led a complete rebrand, designed a new website, created 2D/3D animations, and collaborated on a game app to boost customer engagement. I also designed toy packaging, staff documents, interactive experiences for major brands like Barbie, Disney and WWE. After three incredible years at The Toy Store, I transitioned to freelancing to work with a broader range of brands. Over the past eight years, I’ve had the privilege of contributing to diverse projects across industries such as FinTech, Investment, Data, Recruitment, Medical, Hospitality, Travel, Web3, Crypto, NFTs and Retail. My client portfolio includes renowned names like Barclays, BP, IKEA, Rainmaking, RadixDLT, Algorand and many more. I have extensive experience working on a wide range of projects, from developing user-centric brand strategies and guidelines to creating fluid user experiences for websites and app UX/UI. I’ve crafted presentations that have raised millions in funding, produced bespoke illustrations that align seamlessly with brand messaging, delivered dynamic animations for motion graphics, social media and user interfaces. In marketing design, I’ve helped brands refine their messaging to drive conversions. I also specialise in conceptualising design solutions that align with project objectives turning briefs into compelling visual concepts. I offer in-depth consultations, drawing on years of experience to guide clients, mentor junior designers and helping them advance in their careers. Through my work, I contribute directly to business growth by enhancing visual presence, optimising costs and helping companies secure significant investments.