Lunar Partners

I developed the strategy, branding and website for Lunar Partners; a newly established consultancy comprised of industry leaders from top firms like Deloitte, BCG, PNC, and Goldman Sachs. With deep expertise in sales, marketing, finance, and M&A, the founders aim to not only advise businesses but to transform them. The logo, inspired by the lunar cycle, was designed by repeating the letter ‘L’ in a circular pattern, with the flexibility to remove segments to represent different lunar phases. The website I designed is optimised for content-rich presentations, accommodating extensive text-based information.